While we tend to write at length about our current businesses like FlightHub and Alio, we at Momentum Ventures have an impressive back catalogue of online businesses that deserve some screen time as well. With that in mind, we are beginning a series where we breakdown the history of Momentum Ventures, beginning with the affiliate marketing platform AffiliateBuzz.
What Is AffiliateBuzz?
AffiliateBuzz is a media-based affiliate marketing platform. Launched in 2011, AffiliateBuzz has over 2000 promoting affiliates and allows affiliates to advertise using customized advertisement units. Designed to be a one-stop shop for affiliates, AffiliateBuzz allows you to create your own campaigns, monitor your campaign stats, and make use of AffiliateBuzz’s affiliate marketing dashboard.
What Is Affiliate Marketing?
At its core, affiliate marketing is quite simple. Affiliate marketing is the act of promoting another person’s or businesses’ product for a commission. It is essentially commission-based outsourced promotion for a product. This commission is paid out based on traditional KPIs within the online advertising industry such as CPM (cost per thousand) and CPA (cost per acquisition).
AffiliateBuzz was sold by Momentum Ventures in 2012 and continues to be a successful affiliate marketing platform based in Montreal, Quebec.
Momentum Ventures will take a look at iReel in the next edition of Get To Know Momentum Ventures.